Experimental Perfume Club
Fragrance made personal
Details
Challenge:
Customer confusion due to a wide variety of services & products on offer. The existing packaging looks cheap & lacks consistency.
→ Refresh branding and all print collateral
→ Ease the buying barriers for customers.
Services
Art Direction
Year
2024
Concept:
➀ Unify
→ Colour assigned to the four product categories
➁ Simplify
→ The user journey at every touch point
➂ Elevate
→ Bring sophistication & quality
Solution:
A more harmonious tone of voice. A unified visual language helping to guide customers throughout the brand and service. Raising sophistication through art direction.
Credits
Design
Hamish Whitworth @ GoodPeopleWander Studio