FutureArc™
Enable ambition, empower ideas
Details
World beating innovation and ventures built utilising our deep rooted care for others, diversity of thought and ambition for delivering impactful outcomes for people.
Services
Brand Identity
Illustration
Year
2023
Future Arc is a brand that explores the notion of perspective by looking at the world through a new lens; a lens that draws on feelings of curiosity and intrigue; a lens that highlights opportunity and creativity; a lens that presents a welcoming world.
A sophisticated and crafted serif is used as the logotype, supported by contrasting typography, using serif and sans-serif alongside one another. This will aid in ensuring that the brand’s information and education is as digestible as possible whilst maintaining a contemporary feel that helps bridge the gap between the human and the digital world. Within each illustrative scene there will be sporadic but considered colour usage, this will brings depth and a sense of energy to the overall identity.
Credits
Design
Hamish Whitworth @ Duzi Studio
